After a long search to establish himself in the 90s, William Cole, an American citizen, fell in love with the Casablanca Valley because of its colors and fertile lands reminding his origins in the United States. This is how in the Tapihue sector he decided to start shaping his dream for creating a vineyard with his name.
Currently the vineyard is part of the Tapihue Wines group, which stands out for the production of premium wines, widely recognized in Chile and the world.